In 2015, $630 million was spent on gaming TV advertising

Last year in the USA, developers spent $630 million on game advertising on TV. This is the conclusion reached by the analytical firm iSpot.tv based on the results of their own research.

For comparison, in 2014, spending amounted to $427.4 million. In 2014, 52 gaming companies invested in TV advertising, and in 2015 this number increased to 65.

According to the company’s experts, brands are mainly spent on advertising already promoted profitable projects. So, Supercell promoted the Clash of the Clans TV title, and Activision promoted Call of Duty: Black Ops III and Destiny: The Taken King — Evil’s Most Wanted.

Most of the spending on TV advertising occurred in the last 4 months of 2015.

The most popular (and most expensive) TV campaign of the past year was a series of commercials Game of War with Kate Upton (Kate Upton). The Game of War TV commercial cost Machine Zone $61 million.

A source: http://venturebeat.com