Palringo lowered its match3 CPI to $0.44

Thanks to their own social platform Palringo, the authors of Balloony Land reduced the CPI to $0.44.

The issue of traffic today is more painful than ever. Despite the fact that he managed to get bored with everyone, unfortunately, there is no way to ignore him. The download price is increasing every month. Along with it, the threshold for entering the mobile market also increases.

In this situation, any new channel that potentially allows you to save on marketing is something like a straw, thanks to which there is a chance to both increase the ROI of the product and scale revenue.

In this case, the social platform Palringo acts as a straw, the main feature of which until recently was a curious and old-fashioned approach to Internet communication. The fact is that the platform, in fact, is a set of chats on a variety of topics. Palringo is not built around the formation of a news feed suitable for interests, which, in fact, are social networks today, but on communication based on the interests of anonymous people.

A lot of Palringo was originally built around games that take place within the framework of chat rooms. Recently, the company has decided to strengthen this aspect by starting to release separate games-applications. The flagship of such an initiative was the “three-in-a-row” Balloony Land.

The project in terms of downloads at the moment lacks stars from heaven. The game was in the gaming Top 10 in only 6 countries on iOS (however, it reached the 27th place in Canada by downloads). But what is interesting is that, according to the developers, thanks to attracting the audience of the platform, they were able to reduce the CPI to $ 0.44.

True, the average global download price of the project was $0.72. Palringo boasts that this is lower than the average for the market, but here you need to look by genre. Puzzles have traditionally not the highest CPI. However, in Russia, according to Chartboost, you will have to pay about one and a half dollars for downloading a game in this genre, and in the USA – all three.

A source: Palringo