Rovio: motivated advertising - yesterday

Wilhelm Taht, head of the External Products Department at Rovio, believes that motivated advertising gives zero results. And offers its own solution to the problem.

In the image: concept art for the Angry Birds Go game
At the TIGA Conference on Smartphones and Tablets (TIGA Smartphone and Tablet Conference)

Tat talked about how he sees the future of in-game advertising.

“The existing system ultimately gives zero results. We sell users to each other, and in theory the largest developer can eventually gather all the users,” he says.

Instead of a motivated video, it is necessary to offer branded advertising to players, Tat is sure. But to do it unobtrusively. As an example, he showed a video from the game Angry Birds Go, where users rush past banners with ads during the race.It is written into the gameplay and does not cause rejection, according to Tata. He is convinced that such advertising can be customized depending on the region. “We will show Coca-Cola in Germany and Pepsi in Finland,” explains Tat.

Such advertising will allow the publisher to earn money, and players will not spoil the gameplay. That’s why she has the future, Tat is sure.

A source: http://www.pocketgamer.biz

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