Star Wars Marketer: The Old Republic headed the European Marketing Department Wargaming.net
Creator of World of Tanks, company Wargaming.net , announced a new appointment. Keith Anderson has taken the post of Head of Marketing and Communications in Europe.
In Wargaming.net Anderson will be responsible for the development of the company’s title license, World of Tanks. In addition, he will prepare marketing campaigns for projects that are being prepared for release. These are the games World of Warships and Master of Orion.
Anderson moved to Wargaming.net from Lionhead Studios, where he developed a marketing strategy for the console game Fable Legends. Prior to that, he held the position of Marketing Director at Red 5 Studio. Even earlier, Anderson worked for Bioware as head of European marketing on the Star Wars project: The Old Republic.
The new director of the marketing and communications department has already started working in the Paris office of Wargaming, the Gamasutra resource reports with reference to the company’s press release.
A source: http://www.gamasutra.com
Other materials on the topic:
