Opinion: about the appeal to the world of "adults"
About the need to raise new topics in games, about those who have already done it, about the game about Snowden and Microsoft’s political advertising – read our short material.
The gaming industry has matured for a long time. However, the subjects that she touches on still remain at the adolescent level. This is not so bad: the infantile Candy Crush theme, the gloomy fantastic XCOM setting (there are many examples) are wonderful taste platforms that appeal to our childhood. But if they appeal to the child inside each of us, this does not mean that there are no other topics and, moreover, it is necessary to use the same “hooks” in advertising that the game itself uses.
The product’s connection with the world of “adults” is just that channel of promotion and movement of the development itself, which, unfortunately, is very rarely used. Fortunately, the situation is changing. The Bioshock Infinite shooter quickly acquired an almost cult status largely due to numerous references to theoretical physics. The recent PS3 exclusive The Last of Us was often compared in the Western and domestic press with the Pulitzer novel “The Road” by Cormac McCarthy.
There is a certain trend (we hope it is a trend) in the mobile market as well. A few days ago, the runner Snowden Run 3D appeared, dedicated to the scandal surrounding former CIA agent Edward Snowden, who asked for political asylum in Russia. The application is unlikely to be successful. The project is too low quality. He created it in a hurry.
Also today we were pleased with the Mega Fishjoy Practice advertisement for Windows Phone.
Pike – 21 kg., Catfish – 57 kg., how to catch? Train with the Mega Fishjoy Practice app http://t.co/wo6qHQWhHZ #rusurface #ruwin8
— Surface Tablet (@ru_surface) July 31, 2013
Recall that a few days ago it became known that the President of the Russian Federation Vladimir Putin caught a pike weighing 21 kg. Then the President of the Republic of Belarus Alexander Lukashenko boasted that he caught a catfish weighing 57 kg.
Such approaches (references to politics, modern science, literature), it seems to us, are not only wonderful informational occasions and marketing techniques to attract users’ attention to the product, it is also a demonstration that today the industry is ready to talk to its audience on an equal footing.
