EA to implement Preview Packs in FIFA 22, allowing players to look inside loot boxes
After years of being criticized for its loot boxes policy, Electronic Arts has decided to make the so-called “Preview Packs” a permanent feature in FIFA 22. These packs let players look at all specific items inside loot boxes before buying them.
The company announced the feature in a blog post on September 16. At launch, players will be able to look inside premium Gold and Silver packs on a 24-hour refresh timer. It means that if you don’t like the content and don’t want to buy it, you will have to wait a whole day before opening a new one.
EA first introduced the “Preview Packs” in June as a part of the Festival of FUTball. It was a time-limited event made to test the new feature. According to the company, it received a “positive reception” from fans and boosted the loot boxes sales.
Last year alone, EA made $1.62 billion from loot boxes, which accounts for 29% of the publisher’s total revenue. However, the company has been criticized for its policy for years, also drawing the attention of regulators from different countries.