SAG-AFTRA has announced its willingness to initiate a strike should game companies fail to negotiate an agreement that safeguards jobs from the impact of artificial intelligence

SAG-AFTRA's National Board has given its lead negotiator full authority to initiate a strike without delay to ensure the job security of voice actors as the use of generative AI by studios increases.

According to a release from SAG-AFTRA, representing more than 160,000 professionals in acting, journalism, voice acting, and other fields, a potential strike would cover all services governed by the Interactive Media Agreement. This would mean that all members would suspend work and services under the IMA.

Despite ongoing discussions regarding the Interactive Media Agreement, the union disclosed that they are still significantly distant from reaching an agreement on vital AI protections for video game performers.

"Our determination is firm and should not be challenged. Our members overwhelmingly—over 98%—supported a strike authorization for this contract if the employers fail to present a satisfactory deal that addresses our key concerns, particularly regarding AI," stated national executive director and lead negotiator Duncan Crabtree-Ireland.

He added, "We are unwavering in our dedication to our members working under this contract, whose exceptional performances are integral to the renowned video games worldwide. The time for companies to negotiate is dwindling."

It has been nine months since SAG-AFTRA members voted to authorize a strike in the gaming sector due to stalled negotiations over the Interactive Media Agreement.

Negotiations have been in progress since October 2022 with companies such as Activision, EA, Epic Games, Insomniac, WB Games, and others that utilize voice and motion actors for their games.

Crabtree-Ireland recently conveyed to GamesIndustry.biz that the union’s principles have garnered substantial public backing, including from individuals "who typically are not union supporters."