The scandal with loot boxes in SW Battlefront II cost EA $ 3.1 billion
Criticism of the online shooter Star Wars Battlefront II hit not only the reputation, but also the capitalization of Electronic Arts. The company lost $3.1 billion in market value when its shares fell by 8.5% since the beginning of the month.
This is reported by the business publication CNBC.
At the same time, the shares of EA’s competitors in the gaming business represented by Take Two and Activision Blizzard increased by 5% and 0.7%, respectively.
Despite the decline, the value of Electronic Arts shares remains 39% higher than at the beginning of this year.
Recall that EA’s problems began immediately after the release of Star Wars Battlefront II on November 17 this year. Gamers were outraged by the development system, which requires either investing a lot of time in the game, or buying the same content in loot boxes at random.
A wave of public anger attracted the attention of politicians in several countries to the game and gave rise to proceedings on whether loot boxes are a type of gambling or not.
Also on the topic:
