Pollen Venture Fund gives developers money for game sales
The Pollen venture fund offers mobile gaming startups money for the already existing revenue of the game, which developers have yet to receive from the store.
Take the situation: you have developed a new Flappy Bird. It brings you thousands of dollars a day. But you don’t see this money and you won’t see it for another month to six months, depending on the store. Pollen claims that it is ready to pay this money “the next day” after the user has made the payment. The fund charges 5% of the revenue for its services.
In short, it looks like a quick loan. The sales of the game act as collateral.
Another option that Pollen offers is to use the foundation’s own advertising network to immediately launch a campaign to promote the title. In this case, 100% of the revenue goes to pay for advertising services. The commission is not deducted.
Why would a developer do that? The Venturebeat resource claims that venture funds are reluctant to finance startups if they know that investments are used to attract new users to existing games. In this case Pollen is an acceptable alternative.
A source: http://venturebeat.com
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