Yahoo to buy BrightRoll platform for $640 million
The Internet corporation acquires BrightRoll for $640 million in cash, — such information appeared today on the official website of BrightRoll.
BrightRoll sells video ads and develops software for them. According to the terms of the deal, the Internet corporation will provide the platform's customers with access to unique Yahoo audience data. In turn, BrightRoll will offer the company tools that allow you to create video ads on PCs, mobile devices and TV.
It is assumed that as a result of the deal, the companies will create "the largest video advertising ecosystem."
"For Yahoo, video is one of the key areas of development, and BrightRoll is an excellent strategic partner in the field of video advertising," said Marissa Mayer, CEO of Yahoo."
The BrightRoll acquisition is not Yahoo's only major purchase in recent times. Earlier this year, the Internet corporation acquired the Flurry analytical service.
Yahoo! — the company is the owner of the search engine of the same name, providing a number of services combined by the Yahoo! Internet portal Directory. The portal includes the popular Yahoo! email service. Mail, one of the oldest and most popular on the Internet. The company was founded in 1995.
