Nintendo's stock price has declined following the president's acknowledgment that higher prices will "raise the barrier to purchase"

Nintendo's stock has fallen following President Shuntaro Furukawa's remarks that increasing prices for their consoles will make them less accessible to consumers. Although there was a slight recovery during trading hours, the company's shares have decreased by nearly 9% from five days ago and reduced by 14.7% over the past month. Year-to-date figures indicate an even steeper decline of over 34%.

Furukawa mentioned to investors—via a translation service, as noted by IGN—that although the precise effects of these pricing adjustments on Nintendo Switch 2 sales remain undiscussed, it is acknowledged that the higher costs could limit purchases. He emphasized the core priority in the gaming industry: offering compelling gameplay that exceeds the value of its cost. He stated both Nintendo and its partners will release a variety of titles, aiming to grow the market by pairing these games with the novel features of the Nintendo Switch 2.

Nintendo's financial report for the entire year highlighted significant growth in net sales and profits after the Switch 2's initial fiscal year. The company attributed the price hikes in regions such as the US, Japan, Canada, and Europe to "changes in market conditions."