The Public Investment Fund (PIF) of Saudi Arabia is transferring $12 billion worth of shares in gaming companies to its subsidiary, Savvy Gaming Group

The Saudi Arabian Public Investment Fund (PIF) is transferring billions in gaming company stocks to its subsidiary, Savvy Games Group.

Bloomberg indicates that approximately $12 billion worth of shares are being shifted from the PIF to this gaming-focused entity.

Once the transfer is finalized, Savvy will hold about 10% stakes in firms like Koei Tecmo, NCSoft, Nexon, and Square Enix. This includes holdings in Nintendo and Bandai Namco. In December 2025, the fund moved 11 million Take-Two shares, as detailed in a regulatory filing.

Savvy will likely maintain the PIF's existing passive involvement with these companies.

The PIF’s strategy to relocate its gaming shares to Savvy has been anticipated; a spokesperson told Nikkei in September 2024 that the move might be executed by 2025.

"The transition will position Savvy as the overseer of PIF's gaming investments, aligning with its role as a prominent player within the National Gaming and Esports Strategy," noted Savvy's spokesperson, Amar Batkhuu.

Savvy Games Group, established in November 2021 by the Public Investment Fund, aims to aid Saudi Arabia's "economic diversification and social transformation," as detailed by CEO Brian Ward.

The organization has been aggressively expanding its holdings. It acquired a $1 billion stake in the Embracer Group, purchased Scopely, known for Monopoly Go, for $.49 billion, and took over esports entities ESL Gaming and FaceIt.

Reports suggest Savvy was initially to inject $2 billion into Embracer Group but withdrew at the last moment. This led to Embracer restructuring, which involved layoffs, studio closures, and project cancelations. Embracer Group has since divided into three separate entities.

The Saudi PIF is also a major player in the proposed $55 billion acquisition deal for Electronic Arts. If successful, PIF will possess over 93.4% of the gaming giant.

Scopely's Monopoly Go has recently achieved a landmark, generating $6 billion in revenue faster than any prior mobile game.