Almost 50% of children in the United States are hoping to receive in-game currency as a gift this Christmas

Nearly 60% of children in the United States are expected to request gaming-related gifts this holiday season, with 43% of them specifically asking for digital in-game currency.

This data comes from a recent study by the Entertainment Software Association (ESA), which highlights video games as one of the leading gift categories for kids this Christmas.

The findings reveal that out of over 700 surveyed children, ages 5 to 17, 39% desire a new gaming console, while 37% are seeking physical copies of games.

Additionally, more than half of the children in the United States expressed a desire to engage in gaming with their parents, especially those between 5 to 7 years old, where 73% showed interest.

The ESA's study also involved over 1,100 adults, aged 18 to 65, including 539 parents with children in the same age range.

One in three American adults is considering buying game-related presents this Christmas.

Gift-giving targets mainly include their children at 35%, and 28% plan to purchase gifts for spouses or partners.

The ESA noted the typical adult's expenditure on gaming gifts will be around $500, with a quarter spending under $100.

Regarding parents, they anticipate spending an average of $737 on their kids, although about half intend to keep the spending under $300.

ESA president and CEO Stan Pierre-Louis stated, "Video games are among the most favored entertainment options globally, with over 205 million Americans gaming weekly for enjoyment, relaxation, and social connection."

Pierre-Louis further pointed out that the research underscores children's desire not only for games but also for shared family experiences, highlighting gaming as a simple and enjoyable way to feel connected in today's increasingly disconnected world.