Generation Media, a media specialist firm, has acquired the creative agency Portal Studio

Creative agency, Portal Studio, is the latest acquisition by Generation Media.

Portal Studio focuses on "brand storytelling, digital content, and design," while Generation Media is known for providing communication strategies across various sectors, such as video games. Portal Studio will maintain its name and operations, but its programs will be integrated to enhance Generation Media's "in-house capabilities" alongside Generation Entertainment, their content division dedicated to creator services.

The acquisition highlights Generation Media's dedication to innovation, client services, and expansion by merging strategic media planning with creative execution under one umbrella, as stated by the company.