Marvel Snap lost at least $130,000 due to issues in the U.S., and its creators want to change the publisher
On the morning of January 21, the collectible card game Marvel Snap resumed operations in the USA after a two-day outage that occurred amid a temporary TikTok ban in the country. During this period, its developers missed out on substantial revenue.
Marvel Snap
The portal MobileGamer, based on data from the analytics service AppMagic, estimated that the mobile version of Marvel Snap alone earns an average of $110,000 per day from in-app purchases (IAP), with the USA accounting for 60% of this amount. Consequently, due to the lack of access for Americans to the game on January 19-20, the creators of Marvel Snap lost about $130,000 in potential mobile revenue.
Moreover, according to AppMagic, the mobile Marvel Snap has earned $211.48 million worldwide to date with 27.9 million downloads. The USA accounted for $130 million of the net IAP revenue and 6.9 million downloads of the game.
How the net IAP revenue of Marvel Snap on mobile devices changed month to month
The revenues of Marvel Snap on PC are unknown.
In a post on the social media platform X, the studio Second Dinner stated that it plans to find a new publisher for Marvel Snap to prevent access issues in the USA in the future. Currently, the game is published by Nuverse, a subsidiary of the Chinese company ByteDance, which owns TikTok. The developers did not specify whether the publisher will change only in the USA or in other countries as well.
