A survey reveals that 76% of children in the United States are hoping to receive consoles and games as gifts for Christmas

A survey indicates that 76% of American children are eager to receive gaming-related presents for the upcoming holiday season, with nearly half aiming for new gaming consoles.

The data comes from the Entertainment Software Association, which conducted research among more than 500 children between the ages of 10 and 17 regarding their Christmas gift preferences.

This marks a slight increase from the previous year's figures, where 72% expressed a desire for gaming items.

Following consoles, 43% showed interest in subscription services, with console games and gaming accessories each garnering 41%. Virtual currency was less favored, being of interest to 38% of the surveyed group.

In a similar survey, 500 adults disclosed plans to spend an average of $312 on holiday purchases for themselves and others.

Beyond gaming, children showed a significant interest in receiving money and gift cards, as well as clothing and electronics, with 67% and 66% respectively.

"The evolution of video games and technology since today's parents were young hasn't changed the joy they bring to families," noted ESA president and CEO Stanley Pierre-Louis.

"Visibly, parents value video games more than just gifts; they view them as bonds to connect with their children, with 83% of US parents engaging in gameplay with their kids, especially around holidays."