Sony will increase its investment in creating its own original IPs
Sony CEO Kenichiro Yoshida, in an interview with the Financial Times, revealed that the company plans to invest more actively in producing a greater number of original projects, including games.
The Last of Us
According to Yoshida, Sony aims to shift focus from distributing third-party projects to creating its own intellectual property. This will help “cement the transformation from a consumer electronics brand into a global entertainment company.”
Besides games, Sony plans to invest more in original films, anime, and other content.
As noted by the Financial Times, over the past six years, Sony has spent $10 billion on development in the games, films, and music segments. Currently, these business segments generate 60% of the company’s revenue.
