Eric Seifert Foundation invested in developers of a mobile game to combat stress
The Heracles Capital Fund, founded by marketing expert Eric Seufert, supported the Australian startup Lumi Interactive. Together with other investors, he invested $6.75 million in developers.
The funding round was led by a16z. iUp Ventures, Galileo Ventures and the CEO of Double Loop Games also participated in it.
The studio will spend the money received on hiring employees and developing the Kinder World mobile game. Users of this game take care of indoor plants, while performing exercises to improve their well-being. For example, they write notes about what good things happened to them during the day.
