The head of Kiro'o Games: investing in game development in Africa is similar to the Dakar rally. It is necessary to adapt quickly and often
The CEO of Cameroonian Kiro’o Games Olivier Madiba gave a short interview to the publication PocketGamer.biz . He said that Western investors will have to change their business strategy before investing in local studios.
Madiba stated that the “real gaming market” in Africa has just begun to develop, and it still needs to be “mined”. The head of Kiro’o Games compared investments to racing. In the West, venture capital companies are used to behaving like in Formula 1 – they try to act as quickly as possible. At the same time, the Dakar strategy is closer to Africa, when it is necessary to adapt to constant changes.
Nevertheless, in the future, investments in local game development will give results. Madiba expects about 500 million people to play video games in Africa by 2030.
