Zynga bought three hyper-casual studios from Turkey and talked about console ambitions
Three developers of hyper-casual games from Turkey have moved under the wing of Zynga. Studios ByteTyper, Creasaur Entertainment and ZeroSum will become part of Rollic. At the same time, Zynga shared new details about its plans for development in the console market.
All three studios have previously collaborated with Rollic and will now continue to work under the leadership of Zynga’s “daughter”. The amount of the transaction was not disclosed.
ByteTyper is known for the games Racing Online, Firefighter Hero and Touchdrawn. In the portfolio of Creasaur Entertainment such titles as Money Maker 3D and Hit Guys, a ZeroSum was noted for the projects Barista Life, Long Nails 3D and Off-Road Race.
According to Rollic co-founder Burak Vardal, the deal will help the company expand its gaming portfolio and strengthen the direction of internal development.
Zynga also announced the purchase of Turkish studios in an interview with IGN. In addition, the president of the company, Bernard Kim, spoke about plans to enter the console market.
The first step towards cross—platform development will be Star Wars: Hunters, a multiplayer battler in the Star Wars universe, which will be released next year on iOS, Android and Nintendo Switch.
Kim noted that Zynga will remain a mobile-oriented company. She will not create titles exclusively for consoles or PCs. Instead, the games will be released on several platforms at once. Zynga will also continue to make fritupley projects. The company wants to reach as wide an audience as possible, so other monetization models may simply not work.
For the first time, Zynga announced its intention to enter the console and PC markets in February. At the same time, it became known that the new direction would be headed by her “daughter” NaturalMotion, known for the CRS racing series and just responsible for the development of Star Wars: Hunters.
For the same purpose, Zynga in March acquired the studio Echtra Games, known for the game Torchlight III. It should help the company develop a cross-platform direction and adapt existing mobile IP for consoles and PCs.
