Snapchat has launched its own gaming platform — Snap Games
On April 4, the social platform Snapchat announced the launch of its own mobile gaming platform. It’s called Snap Games. Among its first partners are ZeptoLab, Zynga and PikPok.
The new platform allows you to launch games directly from a chat with friends. The games do not require downloading and start instantly. But unlike the games on Instant Games, they cannot be called minimalistic. They actively use high-quality three-dimensional graphics and are more complex in terms of mechanics.
Zynga has made a Royal battle for Snap GamesAs also reported by
Snapchat on its official website, within the framework of the platform, users will be able to see which friends they are playing with, immediately correspond with them and even communicate by voice.
The platform is built on the capacities of secretly acquired Snapchat at the end of 2017 by the Australian studio PrettyGreat, whose founders were actively involved in the development of the main hits of Halfbrick (in particular, Fruit Ninja and Jetpack Joyride).
The monetization of Snap Games is based on rewarded video ads. According to TechCrunch, users will be able to watch six-second videos that will reward users with an in-game bonus or in-game currency.
ZeptoLab made a game about cats for Snap Games
How exactly the revenue from advertising will be distributed between the platform and developers is not yet specified.
Perhaps this is due to the fact that Snapchat plans to work with teams on individual terms.
At the start, Snap Games will have at least six games:
- Bitmoji Party (from the platform itself);
- Spry Fox (Alphabear Hustle);
- ZeptoLab (Crash Arena Turbo Stars Drift Race);
- Game Closure (Snake Squad);
- Zynga (Tiny Royale);
- PikPok (Zombie Rescue Squad).
The announcement took place as part of the company’s debut Snap Partner Summit press event in Los Angeles. In addition to the gaming platform, there were also presented: the augmented reality Scan platform, its own advertising platform and a solution that allows you to broadcast stories from Snapchat to other applications.
Important: Snapchat representatives are also going to come to White Nights in St. Petersburg this summer. About this App2Top.ru the organizer of the event Yulia Lebedeva told. According to her, the authors of the platform are interested in high-quality products for their gaming platform and want to actively communicate with developers. Recall that the St. Petersburg session of White Nights will be held on June 19-20.
