Most of the Pokémon Go audience are women

What does the average American Pokemon mobile game player look like?

The answer to this question surprised even the authors of the game, writes Forbes.

In the USA, the average Pokémon Go player is a 25-year-old white woman with a college degree and an income of $90 thousand a year.

This image was drawn by SurveyMonkey Intelligence analysts, who found out that 63% of the American audience of the game are women. The game is also very popular with a young adult audience: 46% of players from 18 to 29 years old.

“I would be surprised if this turns out to be true,” said Niantic CEO John Hanke. John himself had no audience data: “We don’t ask about the field of our players.”

Source: Forbes