Google shared the story of three indie developers

The Google platform briefly described how the features introduced into the games affected their performance. The story was published as part of a series of videos about developers for Android.

The commercial is promotional. In it, Google is promoting its own Indie Game Developers Day workshop. The meaning boils down to the mantra “We started working with Google – and everything became fine.”

However, it is still of interest. In it, the developers make it clear what exactly they tweaked and what effect they got.

• Inzen studios (Singapore) – with the help of Store Listing Experiments, we tested listings – conversion growth of 25%
• Niji Games (Indonesia) – added saves and events with quests – 93% download growth, 51% revenue growth%
• V-Games (Vietnam) – added VIP packages and allowed to buy characters directly – sales growth of 100%