Indie Game Website: Three Common Mistakes

Digital marketing specialist Logan Williams told in a blog about several of the most common mistakes that indie developers make when creating their own website. We share a retelling.

1. Hosting on a free platform

Free hosting platforms are Tumblr, Blogger, Medium and so on. If you place a website on such a platform, it will receive the status of a subdomain. This imposes many restrictions. There will be no access to the site files (that is, you will not be able to walk around with the design), there will be no opportunity to prescribe meta tags to published materials. In addition, any external links to the game page will benefit not your site, but the hosting platform.

2. Facebook account instead of a full page

A Facebook page or group should serve as an additional source of information about the studio – but not the only one. Williams warns that although the temptation to create a Facebook account instead of a full-fledged page is great, because it’s easier than working on a website, you don’t have to give in to it.

3. The studio’s website is entirely dedicated to advertising the game

Williams notes that this point can be challenged. However, I am sure that it is not worth dedicating the studio’s website entirely to advertising the game. Of course, it is important to tell about the game. However, it is necessary to make it so that information about its creators can also be easily found. Ideally, Williams believes, the studio page and the game page should be placed within the same domain. And make these two pages work for each other.

As an example of a successful website, Williams cites the page of the Unknown Worlds studio, the creators of Subnautica. On the main page of the studio there is information about the authors of the game – and about the game itself. If the player wants to learn more about the project, he goes to the advertising page of the title.

Unknown Worlds Home Page

Subnautica Game Page

A source: http://gamasutra.com