glispa: a good tutorial will not ensure good sales

By focusing their efforts on polishing the tutorial, developers are doing the wrong thing, according to glispa’s marketers. In their opinion, learning is not at all a key factor of engagement.

They came to this conclusion based on the results of monitoring 1.5 million players from 100 countries in the first quarter of this year. In 65% of cases, players passed the tutorial, but only 2% of those who were involved with the tutorial made purchases.

Based on these data, the founder and CEO of glispa, Gary Lin, stated:

“Developers who want sales growth should, in order to attract users to games, look not only at the tutorials, but also be sure that they have optimized the gaming experience – it does not matter whether it is related to the discovery of new content or the customization of the game. Developers should constantly look for opportunities to really engage users in the game (to increase sales).”

Among such “opportunities”, glispa mentions localization (not just translation, but setting up advertising for the local market, setting prices), as well as optimizing marketing and advertising campaigns so that advertising is aimed specifically at the target audience of the game.

All of the above does not mean that you need to “score” on the tutorials and start translating in a hurry. Not at all. It’s more about the fact that, firstly, you should not get hung up on learning, because you can’t get far on it alone. And secondly, after the tutorial, do not forget that it should be comfortable to play.

And another thing: without the tutorial, the dropout of users is much more than 35%.

A source: http://www.glispa.com