Supercell's revenue for 2014 amounted to $1.7 billion

Supercell has released its financial report for 2014. According to him, the company’s revenue for 2014 tripled compared to the previous year and amounted to $ 1.7 billion.

For comparison, in 2013 the company earned $570 million. Then two titles made the revenue: Clash of Clans and Hay Day. In 2014, Boom Beach was added to this list. All three games together gave this result.

Spending on the promotion of titles from Supercell corresponds to income. About $400 million was spent on advertising and marketing this year, he said Ilkka Paananen, CEO of Supercell.

Interestingly, analysts predicted much more impressive figures. So, the Superdata agency assumed that Clash of Clans alone would collect more than $1.8 billion in 2014.

A source: http://www.talouselama.fi

Other materials on the topic:

• Supercell is doing wellSupercell Spends $3 million Daily on Facebook Mobile Ads (REFUTATION)
• Supercell is a relatively small Finnish company (only 85 people), founded in 2010.

One of the main events in the fate of the studio was the arrival of Ilkka Paananen (Ilkka Paananen), who previously held the post of president at Digital Chocolate, in 2011 as CEO. The studio is mainly known for its mobile projects: Clash of Clans, Hay Day and Boom Beach.