Linking to Facebook increases Revenue and Engagement

The other day, the official Facebook developer blog has published examples of how the integration of the social network with game projects affects.

52% of players in Are You Smarter than a 5th Grader (Ludia) are connected to their FB accounts in the game. About 70% of the game’s revenue comes from them. The iPad version of Bingo Blitz (Buffalo Studios) has 55% of the audience playing using their Facebook logins, and 62% of the project’s revenue is based on them.

According to representatives of Wooga, users entering Diamond Dash from a “Facebook” account will spend money with a probability 9 times greater than the rest. According to Dragonplay, the engagement of Facebook users is 135% higher than other players and, on average, they pay 85% more. A similar indicator for the SingPop game from FreshPlanet is 35%.