007 First Light had the best launch among IO Interactive games: examining sales, revenue, budget, and other metrics

007 First Light — the first IO Interactive game in nearly 16 years set outside the Hitman universe. To mark the release, we have prepared a detailed analysis of the starting metrics of the new game, as well as compiled sales data from the studio's previous projects for historical context.

Topics covered in this article:

• pre-release metrics for 007 First Light: pre-orders and wishlists;
• peak online players compared to other IO Interactive titles and 2026 releases;
• initial sales and budget of 007 First Light: what the new project means for IO Interactive’s business;
• the historical context of 007 First Light's successful launch: sales performance of IO Interactive’s previous games.

Starting Metrics of 007 First Light

Interest in 007 First Light was evident long before its release: gamers were actively adding the game to their wishlists and keeping up with the developers' updates. By mid-April, the number of wishlists had surpassed 3 million, with nearly half of them on Steam.