The revenue from mobile games worldwide is projected to hit $81.8 billion in 2025

According to the Sensor Tower's State of Mobile 2026 report, worldwide mobile gaming revenue in 2025 slightly increased to $81.8 billion, while consumer spending on non-game applications experienced dramatic growth, rising by 21% to $85.6 billion.

During 2025, no new games reached the $1 billion revenue milestone for the first time. However, CapCut, WeTV, and ChatGPT stood out, with ChatGPT achieving over $3 billion in in-app purchases. In total, 18 apps crossed the $1 billion revenue mark last year, evenly distributed between gaming and non-gaming categories. It's anticipated that Pokémon TCG Pocket will surpass this revenue figure in 2026.

The report highlights that casual and mid-core games remained top earners, while hybrid casual titles marked the largest surge in consumer spending, with a 17.1% increase from $3.5 billion to $4.2 billion.

Strategy games saw an uptick in downloads across regions like Asia, North America, and Europe. Notable performances in this category included Funfly's Last War: Survival and Century Games' Whiteout Survival. Globally, Last War: Survival and Whiteout Survival were among the highest-grossing games, along with Royal Match by Dream Games and Monopoly Go by Scopely.

Tencent topped the chart for in-app purchase (IAP) publisher earnings, generating close to $8 billion. It was followed by Scopely and Century Games in this ranking.

Roblox attracted 75% of all traffic to game publisher websites last year, with 90% of visits being direct and 5% resulting from organic searches. In contrast, Supercell's web portal saw the highest individual traffic volume, drawing approximately 1.5 billion visits.

The provided data from Sensor Tower's report includes estimates from both the iOS App Store and Google Play, covering the period from January 1, 2024, to December 31, 2025.