Only 17% of Sega's recent revenue has been generated from new games, prompting the company to propose that "definitive editions" may be discouraging consumers from making Day One purchases

Sega has expressed concerns over releasing "definitive editions," indicating that gamers might be deterred from buying new games at launch due to the possibility of more complete versions being released later.

According to Game Biz and translated by GamesRadar+, in a discussion with investors, Sega was questioned about the sales performance of its latest games compared to its older titles.

In the most recent quarter, new titles accounted for only 17% of Sega's game sales.

"In recent years, major new releases have often failed to meet sales targets, even when considered of high quality," as per the Game Biz report.

Sega attributes this to factors such as pricing and the availability of similar games at launch. Additionally, potential buyers might delay purchases if they expect a "definitive edition" soon after.

The report also highlights Sega's difficulties in effectively showcasing the attractiveness of its games through its marketing strategies.

Though Sega hasn't fully identified the cause of its marketing challenges, the company is working to understand the issue, as they acknowledge their struggle to communicate the appeal of their titles.

In other news, Sega announced a salary increase of approximately 10% for all its Japanese employees, including new recruits. This salary adjustment will be in effect from April 1, 2026, with entry-level positions for graduates starting at roughly ¥330,000 ($2131).