Sega has announced that the Persona 5 series has surpassed 13 million units in sales, despite reporting a 16.8% decline in income.

Sega Sammy's fiscal performance for the year concluding in March 2025 has shown a decline in both net sales and operating profit, despite robust performance from their video game division, most notably from titles such as Sonic X Shadow Generations and Metaphor: ReFantazio. A detailed report provides more insight into these figures.

Persona 5 Royal has been a significant contributor to their earnings through repeat sales, alongside strong sales from previous Sonic game installments.

Approximately 75% of Sega Sammy's revenues till March 2025 originated from its entertainment content sector, covering video games along with animation and toys. Meanwhile, Pachislot and Pachinko businesses contributed 23%, with casino machines accounting for 1.3% of total sales. The firm noted an operating income margin of 11.2% during this period.

Financial Insights

Information for the year ending March 30, 2025:

• Revenue reached ¥428.9 billion ($2.79 billion), marking an 8.5% decrease from the previous year.
• Operating profits realized were ¥48.1 billion ($313 million), reflecting a 16.8% decline year-over-year.

Strategic Plans

Sega is advancing a "transmedia strategy," aiming to enhance well-performing intellectual properties primarily by leveraging games, with plans to branch into films, animation, merchandise, and events. This strategy aims to augment user engagement and revenue streams, fostering IP growth. Sonic is highlighted as an IP with established success, and similar strategies will be applied to Like a Dragon and Persona.

The company stated, "We are moving forward with roadmaps for each major IP to advance transmedia efforts, thereby increasing user interactions in various sectors. By cultivating strategic alliances with major platform providers, we intend to enhance global reach for our IPs, translating this into income through new game releases, recurring sales, free-to-play models, and licensing development. The profits thus generated are reinvested to further enhance IP value."

Sega also shared sales data for flagship titles, with Sonic Superstars achieving 2.43 million units, Sonic Frontiers reaching 4.57 million units, Persona 3 Reload hitting 2.07 million units, and the Persona 5 series amassing 13 million units.

Japan emerged as Sega's top market in 2024, constituting about 69% of its video game segment. The remaining market shares were 51% in North America, 32% in Europe, and 16.6% in Asia. By 2028, Sega anticipates expansion in these markets, with Japan expected to grow to 76%, North America by 58%, and Europe by 37%.

The company noted it earns more from its mobile game offerings than from console and PC games combined, a trend it expects to extend to 2028.

For the fiscal year concluding in March 2026, Sega plans to unveil new major IPs, including Sonic Racing: CrossWorlds and Football Manager 26. Furthermore, for the fiscal years concluding in March 2027 and 2028, Sega aims to introduce at least four new mainstay titles annually, along with legacy IP releases. They will also expand revenue channels by enhancing repeat sales, increasing platform support, and rolling out subscription-based services.

Sega's entertainment division currently employs 6,391 individuals.