In July, the revenue of the US gaming market exceeded $5 billion, with the main hit of the month being EA Sports College Football 26
Analyst Mat Piscatella from Circana released his monthly report on the state of the U.S. gaming market. We've highlighted the key figures.
EA Sports College Football 26
- In July 2025, Americans spent a total of $5.05 billion on video games, gaming hardware, and accessories. This is a 5% increase compared to the same mid-summer period last year.
- Game sales increased by 4% to $4.48 billion. The best-selling paid game in July was EA Sports College Football 26 — it performed so well that it also secured the third spot in the sales ranking for the year to date.
- In the top 20 best-selling paid games in the U.S. in July, besides EA Sports College Football 26, there were four other new entries: the EA Sports MVP Bundle, which includes both College Football 26 and Madden 26 (second place), Donkey Kong Bananza (third place), Tony Hawk Pro Skater 3 + 4 (fourth place), and Grounded 2 (eighth place).
- Sales of gaming hardware last month jumped 21% to $384 million. The top bestseller was the Nintendo Switch 2.
- Piscatella mentioned that in June-July, Nintendo sold 2 million units of the Nintendo Switch 2 in the U.S. The sales pace of the new console in the U.S. surpassed the launch sales pace of the original Nintendo Switch by 75%.
- Sales of gaming accessories in July dropped by 8%, falling to $187 million. The most in-demand item was the Pro Controller for the Nintendo Switch 2.
Top 20 Best-Selling Paid Games in the U.S. in July 2025
1. EA Sports College Football 26 (new)
2. EA Sports MVP Bundle (new)
3. Donkey Kong Bananza* (new)
4. Tony Hawk Pro Skater 3 + 4 (new)
5. Call of Duty: Black Ops 6 (↓1)
6. Minecraft^ (↑2)
7. Forza Horizon 5 (↓1)
8. Grounded 2 (new)
9. Red Dead Redemption II (↑6)
10. GTA V (↓1)
11. MLB: The Show 25^^ (↓4)
12. Death Stranding 2: On the Beach (↓10)
13. WWE 2K25 (↑6)
14. Elden Ring (↓1)
15. NBA 2K25 (↓1)
16. Elden Ring Nightreign (↓15)
17. Split Fiction (↓6)
18. EA Sports FC 25 (↓6)
19. Marvel’s Spider-Man 2 (↑3)
20. F1 21 (-)
* — without digital sales.
^ — without digital sales on Nintendo Switch.
^^ — without digital sales on Nintendo Switch and Xbox.