Grow a Garden helped Roblox increase its revenue and active audience
The second quarter of 2025, spanning from April 1 to June 31, was extremely successful for Roblox. The platform reported that its metrics improved due to the "emergence of several viral projects."
Grow a Garden
Roblox did not disclose the names of the projects, but it is apparent that they include Grow a Garden, Steal a Brainrot, among several other new releases. According to the service RoMonitor Stats, the daily online presence of Grow a Garden alone regularly exceeds millions of users, with a peak of over 21.9 million concurrent users — this is the highest record in the history of the gaming industry.
By the end of the quarter, the average daily active audience across Roblox grew to 111.8 million people (+41%). The number of paying players also increased to 23.4 million (+42%).
In total, Roblox users spent 27.4 billion hours on the platform over three months (+58%).
As a result, Roblox's quarterly revenue reached 1.08 billion dollars (+21%), and total bookings even surpassed 1.43 billion dollars (+51%). Nevertheless, the platform's consolidated net loss increased to 279.8 million dollars (+35%).
At the time of writing this news, the financial report had almost no impact on Roblox's shares. However, the dynamics show that over the past year, their value increased by 200%.
