Krafton announces unprecedented revenue, driven by the success of PUBG and Inzoi

PUBG Battlegrounds key art — Image credit: Krafton

For the first half of 2025, Krafton, the South Korean publisher, disclosed that its revenue climbed to ₩1.54 trillion, equating to approximately $1.1 billion. This marks an 11.5% rise from the corresponding period in 2024. Profit figures increased by 9.5% to reach ₩703 billion, about $505 million.

Leading the revenue stream, mobile games brought in ₩960 billion ($690 million). PC games followed with ₩543 billion ($390 million), while console games contributed ₩33 billion ($23 million).

Krafton attributed the uptick in PC game earnings primarily to PUBG: Battlegrounds, particularly after launching the "Contender" character enhancements in April. Meanwhile, Battlegrounds Mobile India (BGMI) has seen significant growth in the Indian market.

The company highlighted the impressive performance of Inzoi, a competitor to the Sims, as it quickly sold over a million units, becoming the fastest-selling premium game from Korea. Krafton intends to expand Inzoi into a worldwide franchise.

Inzoi screenshot — Sims rival Inzoi has been a fast seller | Image credit: Krafton

The firm is set to enhance its AI capabilities, introducing "Orak," a benchmark tool for evaluating AI agents powered by large language models (LLMs). A collaborative effort with SK Telecom yielded a post-training technique to boost performance in game-related contexts. The goal is to refine these models for use in games that demand intricate reasoning and decision-making.

This year, Krafton expanded its business by acquiring the adtech company Neptune in April and the Japanese advertising group ADK in July. More recently, they took over Eleventh Hour Games, the creators of the 2024 action RPG, Last Epoch.

With an eye on discovering and nurturing new intellectual properties, Krafton is working on 13 new game projects. Plans include expanding internal studios and strategically investing in different genres and markets.

The PUBG universe is also set to expand, with PUBG: Blindspot launching internationally at Gamescom in August, and Project Black Budget, an extraction shooter, scheduled for a closed alpha test later this year.

Furthermore, Krafton is involved in a lawsuit initiated by the former lead developers of Subnautica 2, who have taken legal action against the company.