Krafton announces an all-time high in revenue, driven by the success of PUBG and Inzoi

South Korean company Krafton announced its financial performance for the initial half of 2025, showcasing an 11.5% increase in revenues, totaling ₩1.54 trillion ($1.1 billion) compared to the first half of 2024. Profits saw a rise of 9.5%, reaching ₩703 billion ($505 million).

PUBG Battlegrounds key art — Image credit: Krafton

The mobile segment was a major contributor, generating ₩960 billion ($690 million) in revenue, while PC sales were ₩543 billion ($390 million), and consoles brought in ₩33 billion ($23 million).

Krafton credits its increased PC revenue to PUBG: Battlegrounds, which saw the rollout of the "Contender" character upgrade system earlier this year. On the mobile side, Battlegrounds Mobile India (BGMI) has been strengthening its market position in India.

The firm also highlighted the success of its game Inzoi, which competes with Sims and has quickly become the fastest-selling premium Korean game, surpassing 1 million units sold. Krafton plans to expand Inzoi into a global brand.

Inzoi screenshot — Sims rival Inzoi has been a fast seller | Image credit: Krafton

Looking towards innovation, Krafton is investing in artificial intelligence, having launched "Orak," a benchmark for AI agents using large language models (LLMs).

Krafton, in partnership with SK Telecom, has also developed a method post-training to boost game-related inference capabilities, aiming to enhance models for games that demand sophisticated reasoning and decision-making.

In the past six months, Krafton has expanded its operations by acquiring Neptune, an adtech company, as well as investing in Japan's ADK Group. They also acquired Eleventh Hour Games, the creators of the action RPG Last Epoch, during July.

The organization is actively working on new franchise opportunities, with 13 games currently in development. Plans involve growing its studios internally and making strategic investments across various genres and territories.

Krafton is also extending the PUBG universe with PUBG: Blindspot expected to premiere globally at Gamescom in August, and Project Black Budget slated for a closed alpha test later this year.

However, Krafton is facing legal challenges, as former lead developers of Subnautica 2 have filed a lawsuit against the company.