The daily revenue of the mobile game Zenless Zone Zero surged more than 30 times due to the anniversary celebration
Last week, Zenless Zone Zero celebrated its anniversary, for which miHoYo released the major 2.0 update and hosted festive events. Consequently, at least mobile version users spent significantly more money in the game than usual.
Zenless Zone Zero
As noted by the AppMagic service, on June 6th, the net IAP revenue of the mobile Zenless Zone Zero hit $5.95 million — the second-highest result in the game’s history. It earned more in a day only on December 18, 2024, after the release of patch 1.4. Even at launch, its daily revenue was lower (though just by 5%).
To understand the scale of the increase, it’s also worth noting that a month before the anniversary, the game’s daily revenue was $191,500 — 31 times lower than at the beginning of June. Overall, this is a typical level for Zenless Zone Zero, and it is quite likely that it will return to this soon.
How the mobile Zenless Zone Zero revenue changed
To date, Zenless Zone Zero has generated $292.3 million on iOS and Android with 22.4 million downloads.