G5 Entertainment Report: G5 Store Revenue Continues to Grow While Active Game Audience Declines
Another financial report was released by G5 Entertainment. The company summarized the results for the first quarter of 2025, which spanned from January to March.
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- G5 Entertainment's revenue fell by 12% compared to the previous year, decreasing to 260.3 million Swedish kronor (27.12 million dollars).
- The company's gross profit amounted to 181.58 million Swedish kronor (18.92 million dollars), a decline of 10%.
- The geographical breakdown of G5 Entertainment's revenue is as follows: 61% from the USA, 27% from Europe, and 7% from Asia.
- The share of G5 Store's revenue within the company grew from 13% to 21% over the year. It earned approximately 54.6 million Swedish kronor (5.7 million dollars) in the first three months of 2025 — a 35% increase compared to last year.
- Currently, the significant portion of revenue from some of G5 Entertainment's games comes from G5 Store. The specific titles of these games were not disclosed.
- Amid the growth of G5 Store, the company is considering whether to prioritize game distribution through the web instead of mobile platforms. However, no decision has been made yet.
- Previously, G5 Entertainment provided mobile gamers with the option to make in-game purchases through its payment system, bypassing the mobile store commissions. According to the company, many users have taken advantage of this option. At present, G5 Entertainment receives 2.6% of all revenue from games on Google Play, App Store, and other stores with a 30% commission via its system.
- The average gross monthly revenue per paying user (MAGRPPU) in G5 Entertainment's games increased by 3% to 65.4 dollars.
- The MAU (Monthly Active Users) for G5 Entertainment's games fell by 18% to 4.2 million people, while DAU (Daily Active Users) decreased by 15% to 1.3 million people. The number of unique paying players dropped by 17% to 121,700 people.