G5 Entertainment Report: G5 Store revenue continues to grow, while the active gaming audience declines
Another financial report was published by G5 Entertainment. The company summarized the results of the first quarter of 2025, which lasted from January to March.
Twilight Land
- The revenue of G5 Entertainment decreased by 12% compared to last year, dropping to SEK 260.3 million (USD 27.12 million).
- The company's gross profit amounted to SEK 181.58 million (USD 18.92 million), which is a 10% decline.
- The geographical distribution of G5 Entertainment’s revenue is as follows: 61% from the USA, 27% from Europe, and 7% from Asia.
- The share of the browser-based G5 Store in the company’s annual revenue grew from 13% to 21%. It generated approximately SEK 54.6 million (USD 5.7 million) in the first three months of 2025 — 35% more than the previous year.
- Currently, a significant portion of the revenue from some G5 Entertainment games comes from the G5 Store. The names of these games are not specified.
- Amid the growth of the G5 Store, the company is considering prioritizing game distribution via the web instead of mobile. However, a decision has not yet been made.
- Previously, G5 Entertainment provided mobile gamers with the option to make in-game purchases through its payment system, bypassing the mobile store commission. According to the company, a significant number of people have used this option. At present, G5 Entertainment receives 2.6% of the total revenue from games on Google Play, the App Store, and other stores with a 30% commission through its own system.
- The average gross monthly revenue per paying user (MAGRPPU) in G5 Entertainment's games increased by 3% to USD 65.4.
- MAU of G5 Entertainment's games decreased by 18% to 4.2 million people, while DAU dropped by 15% to 1.3 million people. The number of unique paying players decreased by 17% to 121,700 people.