The net IAP revenue for mo.co was less than 2 million dollars for the month
Last Friday, April 18, marked one month since the release of Supercell’s new game, mo.co. We analyzed data from analytics service AppMagic to examine the title's performance.
mo.co
According to AppMagic, mo.co generated $1.88 million in net IAP revenue during its debut month. Note that this is after deducting mobile store fees and taxes, whereas the actual player spending was higher.
More than a quarter of this amount was earned in the USA. American gamers alone contributed $505,200 in net IAP revenue. Germany ($248,000) and France ($236,700) also made it to the top three revenue-generating countries for the game.
AppMagic estimated the game’s downloads at 3.11 million. The main markets were France (422,300), Brazil (410,000), and the USA (290,100).
It should be noted that both the revenue and downloads for mo.co are currently on a decline. Initially, mo.co could earn $95,600 per day and garner 342,000 downloads, but after a month, its daily numbers dropped to $33,800 and 25,600 downloads.
Revenue and Download Dynamics of mo.co
For comparison, below are the daily figures for other Supercell games as of April 18.
- Clash of Clans — $1.05 million in revenue and 126,200 downloads.
- Brawl Stars — $954,800 in revenue and 128,800 downloads.
- Clash Royale — $649,300 in revenue and 117,000 downloads.
- Hay Day — $351,960 in revenue and 58,800 downloads.
- Boom Beach — $58,380 in revenue and 4,900 downloads.
- Squad Busters — $41,100 in revenue and 13,600 downloads.