What the release of Assassin’s Creed Shadows means for Ubisoft: initial metrics and potential sales

After being delayed twice, the global release of Assassin’s Creed Shadows finally took place. The game marks not only the return of the franchise but also Ubisoft's departure from a whole series of its usual practices.

Assassin’s Creed Shadows

Launch Metrics for Assassin’s Creed Shadows

Within the first few hours after its launch, Assassin’s Creed Shadows on Steam reached 25,863 concurrent users (CCU). It’s important to note that in many regions, including the U.S., it is currently nighttime, so peak metrics are expected closer to the weekend.

The highest peak online among games in the franchise currently belongs to Assassin’s Creed Odyssey, with 62,000 concurrent users. This was the last part of the series to be released on Steam simultaneously with other platforms. Valhalla, with an online presence of 15,600 CCU, appeared in the Valve store two years after its release.