SplitMetrics, a company focused on app growth, has named a new Chief Revenue Officer (CRO)

SplitMetrics has announced Eoin Hallahan, who previously held roles at Meta and Google, as the new chief revenue officer. With a background spanning 16 years in sales, Hallahan has held senior leadership positions in sectors such as adtech and martech. Notably, he was the enterprise sales director for EMEA gaming at Meta and has experience as managing director for EMEA & APAC with NextRoll. His recent role was as a sales leader at Supermetrics.

In addition to this appointment, the firm has named Dan de Vries, formerly with data.ai, as the new product director.

Max Kamenkov, CEO and co-founder, expressed his enthusiasm about these new developments: “Eoin's rich experience in scaling ventures within adtech and martech makes him an ideal match for our strategic goals. He will be pivotal in advancing our growth trajectory and fulfilling our long-term vision.”

Kamenkov also highlighted the impact of the new product director: “We are equally thrilled to welcome Dan de Vries, whose track record in product management is already proving beneficial. His expertise will support SplitMetrics in continuing to develop innovative solutions for app marketers and developers.”