PulluP Entertainment posts 13x growth in new game revenue on strong launch of Warhammer 40k: Space Marine 2

PulluP Entertainment, the parent organization of Focus Entertainment Publishing, has released its financial report for the three-month period ended September 30, 2024. The recently launched Warhammer 40k: Space Marine 2 helped boost the company’s business performance.

Warhammer 40,000: Space Marine 2

• According to its quarterly report, PulluP Entertainment’s Q2 revenue reached a record €200.1 million, up 331% compared to the same period last year. H1 sales jumped 186% to €234.3 million.
• Revenue from new game releases in the second quarter increased 13x year-over-year, from €12.6 million to €164 million. Back-catalog sales grew 6% to €34.3 million.

• Such an impressive growth was largely driven by Warhammer 40k: Space Marine 2, which surpassed 4.5 million unique players in its first month. PulluP deputy CEO Geoffroy Sardin called the game’s launch “remarkable in terms of numbers and execution.”
• Another release that contributed to the company’s record revenue was Train Sim World 5. PulluP didn’t disclose its sales figures, only saying that the title has outperformed the previous installments in the series “in terms of revenue, acquisition and activity.”
• Back-catalog revenue was driven by new content for TMNT: Shredder’s Revenge, Expeditions: A MudRunner Game, SnowRunner, and Isonzo, as well as the Train Sim World and titles like Atomic Heart, A Plague Tale, Evil West, and Insurgency: Sandstorm.
• The French company noted that Banishers: Ghosts of New Eden “did not deliver the expected commercial success.” This is in line with data from Don’t Nod, which mentioned that its “estimated future sales, in a particularly saturated market, are unlikely to generate sufficient revenues” to cover all development costs.
• PulluP Entertainment expects “very strong revenue growth and a very significant rebound in its earnings” for the full fiscal year ending March 31, 2025.

Focus Entertainment rebranded as PulluP Entertainment on April 1, spinning off its publishing business into a separate division. The company currently consists of Focus Entertainemnt Publishing, Dotemu, and the Development Studios division (Dovetail Games, Deck13, Leikr Studio, etc.)