Fate/Grand Order hits $7 billion in revenue, with Japan accounting for over 80% of total player spending

Fate/Grand Order, a mobile RPG especially popular in Japan and published by Sony Music’s subsidiary Aniplex, has reached a new revenue milestone. Here is some data from Sensor Tower.

Mobile RPG Fate/Grand Order generates $7 billion in eight years, according to Sensor Tower

  • According to market intelligence firm Sensor Tower, Fate/Grand Order reached $7 billion in player spending on August 15. It took the game about eight years since its 2015 launch to hit this milestone.
  • Japan accounts for 81.1% of Fate/Grand Order’s total revenue, followed by China (8.1%) and the US (5.8%).
  • In August 2021, the game ranked among Sensor Tower’s top 10 highest-grossing mobile titles ever, with $5.4 billion in player spending. This means Fate/Grand Order has generated about $1.6 billion over the past two years.
  • Analysts didn’t disclose the game’s lifetime downloads, but this year alone (from January to July 2023), 58% of its installs came from organic sources, plus 22% from ads and 20% from web browsers.
  • To celebrate the title’s 8th anniversary, Aniplex held special in-game events, which helped Fate/Grand Order become the highest-grossing game on the Japanese App Store. It remained at #1 for eight days.
  • From July 30 to August 15, 2023, Fate/Grand Order generated about $40 million in Japan alone. The second highest-grossing game during that period, One Piece Treasure Cruise, only reached $13 million in revenue.

Top 5 mobile games by revenue in Japan (July 30-August 15, 2023): Fate/Grand Order, One Piece Treasure Cruise, LINE: Disney Tsum Tsum, Heaven Burns Red, Goddess of Victory: NIKKE

  • The majority of Fate/Grand Order players are young, with the 25-34 and 18-24 age groups accounting for 38% and 29% of the total audience respectively.
  • User engagement is also quite high: over 5% of players spend more than 10 hours per week in the game, and 24% play it between one and 10 hours per week.

Originally launched in Japan in July 2015, Fate/Grand Order combines elements of a turn-based RPG and visual novel. Players command several characters, or the so-called Servants, in the battle and use specific cards for different attacks. The game is monetized through in-app purchases, as new Servants are obtained via a gacha mechanic, which is very popular in Asia and Japan in particular.

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