Roblox wants to reach a daily audience of a billion people

Roblox has shared its optimistic plans. As part of the financial report for the second quarter of 2023, she stated that she expects to increase the daily active audience (DAU) of her platform to 1 billion people in the future.

To understand the scale: in the second quarter, Roblox’s DAU was 65.5 million people.

According to Roblox, she has every chance to achieve the goal. She pointed out the geographical and age diversity of the audience, as well as the rapid growth in recent years — since the pandemic, the DAU of the platform has almost doubled.

However, it is worth noting that in the second quarter, the daily active audience of Roblox decreased by about 600 thousand people compared to January-March 2023. It also turned out to be 300 thousand fewer people than analysts expected.