Goddess of Victory: NIKKE tops $400 million in mobile revenue in less than 12 months

The mobile version of Goddess of Victory: NIKKE, a free-to-play gacha game from developer Shift Up and Tencent’s publishing label Level Infinite, has reached a new milestone in less than a year since its global launch.

• According to Sensor Tower, Goddess of Victory: NIKKE has generated over $400 million in global player spending since November 2022.
• Japan accounts for 60% of total revenue, followed by the US (15%) and South Korea (13%).
• It is unclear how many players downloaded Goddess of Victory, but Japan also ranks first with 23% of total installs. It is followed by the US (14%) and Thailand (11%).
• In the US, the game is most popular among younger players (ages 18-24), while most Japanese and South Korean users are between 25 and 34 years old. It is also worth noting that in the US and Japan, the male to female players ratio is 7:3.

At its core, Goddess of Victory: NIKKE is a mobile third-person shooter where the player fights enemies and obtains new characters (Nikkes) via the gacha system. However, one of the key factors behind its commercial success (and controversy, as well) is oversexualized female characters in skimpy clothes.

The game was developed by Korean studio Shift Up, which was previously known for its mobile battler Destiny Child. It is now also working on Stellar Blade, an action adventure title for PlayStation, which is expected to come out later this year.

Shortly after Goddess of Victory’s launch, Tencent acquired a 20% stake in Shift Up, becoming the studio’s second largest shareholder after founder Kim Hyung Tae.