Ubisoft shares have fallen to the lowest since 2015
Yesterday’s announcement by Ubisoft about changing financial plans and canceling three games had a negative impact on the company. On the morning of January 12, the value of its shares fell by 21% to €18.83 apiece. They haven’t traded so cheaply since September 2015.
At the time of writing the news, Ubisoft shares have slightly recovered the fall, rising to €20.3 per share.
Note that Ubisoft began to rapidly become cheaper in January 2021 – since then, the company’s share price has sunk by 76.5%. According to Cowen analysts, Ubisoft has been spending too much on insufficiently high-quality games (like Skull & Bones) in recent years. To fix the situation, she needs to change her focus and engage in more successful projects.
