Falling profits and audience — Activision Blizzard reports for the third quarter
In a recent financial report, Activision Blizzard reported a drop in almost all key indicators. The publisher’s revenue for the third quarter of 2022 decreased by 13.9% to $ 1.7 billion, and net profit — by 31.9% to $ 435 million.
The MAU of Activision Blizzard games also fell — by 5.6% to 368 million people.
However, of all the divisions of the company, revenue fell only for one — Activision. It decreased by $161 million and amounted to $480 million. According to the publisher, this was mainly due to the lower engagement of the Call of Duty audience.
Blizzard‘s revenue rose to $543 million, while King‘s revenue rose to $692 million.
