In 2022, the turnover of the Indian video game market will reach $2.2 billion
The Indian gaming market is the second in the world in terms of the number of gamers. In a recent report, Newzoo and MAAS analysts said that by the end of the year there will be 373 million gamers in the country, 91% of whom play on smartphones.
In 2021, real money games brought half of the market revenue.
▪️Mobile games published by Indian publishers collect an average of 525 thousand downloads.
▪️Average Retention D1 of mobile casual/hyper casual games* — 30%. Midcore games* — 25%. Retention D30 is 3% and 1%, respectively.
*For non-real money games.
