The turnover of the Indian gaming market may soon reach $1 billion

Now India is one of the fastest growing gaming markets not only in Southeast Asia, but also around the world. According to the analytical company Niko Partners, its turnover may soon reach $ 1 billion.According to analysts, the growth of the Indian video game market was influenced by the following factors:

• 45% of Indian residents started playing games during the first wave of lockdowns last year as an alternative to other leisure activities;according to a survey by Niko Partners, many Indian adults have found a new way of social interaction in games — they like the opportunity to communicate with relatives and friends in online titles;
• Last year, India became the leader in the number of game downloads — 7.3 billion, which is approximately equal to 17% of all game downloads in the world;
• the Internet in India has also become much more accessible — last year, the average monthly volume of Internet traffic per person in India increased by 20% and amounted to 13.5 GB;
• the availability of mobile Internet and the spread of gaming applications like Steam made gaming more accessible and led to an increase in the number of mobile players;
• As a result, there are 697 million Internet users in India today – more only in China (almost 1 billion).