AppMagic: The Project Makeover game beat Gardenscapes in January revenue in the US, earning $21.7 million
Match-3 game Project Makeover from the creators of Matchington Mansion continues to gain cash. In January, its American revenue exceeded $20 million, beating several titles of Playrix and King.The analytical company AppMagic drew attention to this.
According to her data, Project Makeover is growing rapidly. Since the release in November, the total earnings of the project amounted to $ 61.1 million.
January turned out to be especially good for the game. During this month, she earned $34.3 million. Two-thirds of the amount went to the United States, where the game surpassed such hits as Gardenscapes and Candy Crush Soda Saga in monthly revenue. However, the project is still far from the indicators of the other two mobile hits Playrix and King (Homescapes and Candy Crush Saga).
Revenue for January in the USAAlso, the game does not yet compete with market leaders in the world, where the main blockbusters Playrix and King are now performing much better.
Revenue for January in the worldProject Makeover — match-3 with a complex meta, the development of which is the responsibility of the Magic Tavern studio.
Earlier, she was noted for the Matchington Mansion game, whose total earnings exceeded $ 433 million.
In our interview last year, Yuri Krasilnikov from Belka Games called Project Makeover “a breath of fresh air in the niche of match-3 games with meta.” The growth of the popularity of the game is also influenced by its difference from competitors — players spend the money earned from the bark not only on completing quests, but also on customization of the main character, and instead of a hub map, special rooms-stages are used here.
Bubblegum Games is
listed as the publisher of Project Makeover, but one of the strategic investors of the Magic Tavern studio that developed the game is the AppLovin marketing platform.