Yandex: the turnover of the gaming market in Russia reached $2 billion in 2019
“Yandex.Cash Registers” in partnership with Newzoo presented an analysis of the Russian gaming market. According to their data, the turnover of the industry in the Russian Federation has doubled in five years.
A study of companies was published by VentureBeat.
General figures
In 2019, the turnover of the Russian video game market reached $2 billion. In annual terms, this is an increase of 15%. Analysts note that in terms of dynamics, it has approached the pace of global industry growth. In general, in 2014-2018, turnover in the Russian Federation increased annually by an average of 20-25%.
- The most profitable category of games is frituplay. It accounts for 47% of turnover, that is, $940 million. Its revenue increased by 4% compared to 2018.
- There is data on segments as well. Mobile is the fastest growing of them: in annual terms, it increased by 29% and reached $700 million. Mobile games account for 34% of the Russian turnover of video games.
- Consoles have grown by 19% over the same time. In 2019, this segment brought $240 million to the market.
The largest brands
Analysts have compiled a list of companies and games with the highest revenue in the Russian Federation. They are also leaders in the number of financial transactions and the volume of the audience.
- The largest companies are Valve (thanks to Steam), Wargaming, Mail.Ru , Sony, Riot Games, digital stores Origin and 4game. The Russian audience is also gradually being conquered by the Chinese giant Tencent.
- The most profitable titles are named World of Tanks, Fortnite, Call of Duty: Black Ops IIII, League of Legends, Dota 2, FIFA 19 and Honor of Kings.
Player demographics
- According to Yandex, the average age of a Russian player is 36 years.
- 60% of men and 39% of women prefer PC games. Console versions are played by 21% of men and 13% of women. Note that gamers can own both a PC and a console at the same time.
Player spending
- The average income per player increased by 11% to $41 (2.4 thousand rubles). Every month he makes an average of three in-game purchases and pays streamers three times for donat. It takes him $15-$85 (1-5 thousand rubles) for all this.
- Over the past six months, 81% of paying gamers have bought various in-game products.
- At the same time, the average transaction size decreased by 2.7%. Now it is $7 (451 rubles).
- Yandex associates a slight decrease in the volume of transactions with an increase in the number of annual purchases per player (it increased by 14% over the year). Transactions were also influenced by the fact that the Russian audience is increasingly interested in free play and free trial versions of games.
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